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About the founder:
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GTS Strategy was founded by Greg Sneden, a former senior strategist for ZAAZ, a leading web development agency. Greg's strategic assessment process combines a *quantitative analysis of your web site's traffic with his marketing experience, understanding of visitor behavior, and years of web site architecture and strategy experience.
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Webtrends |
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Hughes Aircraft Employee Federal Credit Union |
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Boeing Employee's Credit Union |
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Washington Mutual |
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Microsoft |
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... and many others have benefited from his website strategy and architecture skills. |
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Petfood.com ?
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Greg believes a website should be viewed as one more marketing channel that must work in conjunction with a company's other channels.
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Website ROI
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Elusive? Perhaps. Impossible? No way. Of all the projects on your company's horizon right now, improvements to your website could produce the most glittering ROI of them all.
Greg is an MBA and a former marketing director, product manager and database marketing manager. He thinks like you do and he wants to know what the pro forma ROI of any expenditure is, whether it's a new marketing campaign, a new call center, or a new website. He cares little about flash for flash's sake; it's gotta produce ROI or it's just a waste of money and web real estate.
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Traffic analysis = visitor behavior insights
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An expert database marketer with a b.s. in mathematics, Greg loves the quantitative aspect of the web. His proprietary traffic analysis methodology helps identify problems with web sites that are inhibiting desired outcomes and limiting your ROI - he knows what to do about those problems. |
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*Quantitative analysis:
This analysis is the "discovery" tail that wags the "strategy" dog. Greg developed a proprietary traffic analysis methodology after being frustrated by the output of standard log analysis reports, which can often be misleading, or give an incomplete picture at best. After the analysis, he can help spec your log analysis software to make it more useful in the future. |
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