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Who is this for? Many company's sites have grown organically over the years, and now lack focus and coherence. Or maybe the site was designed by an otherwise skilled developer-type lacking in marketing skills and an understanding of visitor behavior. That describes ALL companies at one time or another. GTSstrategy.com's website strategic analysis is primarily aimed at companies who want to utilize their website as a marketing channel. This includes: Business to business marketers. Business to consumer marketers. Trying to inform prospects and convert them to sales leads for high-involvement purchases, or enabling even more steps in the selling cycle for lower-involvement purchases. these marketers may also be trying to provide support and improve customer retention and lifetime value. Trying to acquire new customers and/or up-sell and cross-sell to existing ones, as well as reduce transaction and support costs.

GTS Strategy